Businesses use technology to accomplish a variety of practical goals. A few examples are automation, mobile devices, and social media. Technology also provides the basis for creating new products and services. It is important to learn about the latest advancements, as well as keep up with the changing needs of consumers.
Social media
It helps you to connect with customers, create a loyal following, and find new ones.
You’ll want to use the one that’s best for your particular brand
A social media management tool can help you get the most out of your posts. For example, it can let you schedule updates and comments. This can free up your community manager’s time and allow him or her to focus on providing superior customer experiences.
Sprout Social has helped countless technology companies build successful social strategies. The company even won the Shorty Award for Best Online Community in 2016.
Another benefit of using a social media management tool is that you can measure and analyze your social media activity. Analytics can tell you what trends are going on, as well as how people interact with your brand.
Mobile devices
Businesses use mobile devices for a variety of tasks. From contacting customers to keeping a salesperson connected with their team, these small devices offer convenience and efficiency. But they also raise questions about privacy, connectivity, and security.
A recent survey conducted by Dell South Africa surveyed South African businesses about their use of mobile devices. They found that over 38 percent of respondents rely on their smartphone for business productivity. And 69 percent use tablets for work.
In addition, one in four apps that have been downloaded 5 to 10 million times contain a security flaw. These apps have the potential to send private data to a hidden server. This means that employees may not even know that their information has been compromised.
The best way to protect your business from these attacks is to ensure that you have a mobile device management strategy in place. Getting this right can save you thousands of dollars a year. It can also make life easier for your employees and keep you on top of security.
Cloud computing
Cloud computing is a way for businesses to get IT resources over the internet. The services include a variety of computing functions, including servers, databases, networking, and analytics. They can be hosted by the provider or by a third party. Typically, cloud computing is measured on a pay-as-you-go basis.
Businesses that use cloud services can save on hardware costs and maintenance. They also can avoid spending on software licenses. And they can gain more bandwidth and storage capacity.
Using cloud services allows business users to access information from any device with an Internet connection. This includes mobile salespeople and remote workers.
Business operations can become more agile and competitive with an effective cloud strategy. Companies that don’t implement a cloud strategy may be left behind by competitors.
Automation
Automation in businesses technology can help improve operational efficiencies. It can also reduce operating costs and enable workers to focus on higher value activities.
Business process automation (BPA) is a highly scalable method for improving processes and doing more with less. The BPA landscape is already massive, but its growth will continue in the future.
While the promise of automation is to eliminate tedious, manual work, the reality is that automation can be a threat to employment. For some jobs, new technology may even make them obsolete. But in other industries, automation has increased productivity, resulting in significant savings.
Investing in automation is a step in a larger paradigm shift for global enterprises. Today, more companies are automating entire workflows, functions, and business units.
Meet the needs of modern consumers
Modern consumers are not confined to a single channel or a physical location. They are multitaskers, as evidenced by the myriad apps on their smartphones. As a result, businesses are faced with the challenge of providing the optimal customer experience. The most efficient way to do this is to engage the consumer in multiple touch points and to make it easy for them to do so. To do this, firms have taken a page from Apple’s playbook and adopted the latest in ecommerce, marketing and social media technology.
Fortunately, there is a way to win this war of attrition. One of the best ways to engage the consumer is to provide a streamlined, easy to navigate mobile experience for all your products and services. Using such a platform will allow customers to interact with you in the way they prefer.
