Adobe Marketo is a web-based marketing solution that can help you generate and capture leads, improve customer engagement, and track marketing campaigns. It offers features including AI-powered functionality, Account-based marketing, and Behavioral data capture. These tools are integrated with other Adobe products, such as Adobe Analytics and Creative Cloud, for a single, integrated platform.
Account-based marketing
Account-based marketing is a digital marketing strategy that combines sales and marketing to target specific accounts. With this approach, both teams can work together to identify, engage, and nurture targeted leads and turn high-value accounts into customers. Unlike other marketing campaigns, account-based marketing is proven to generate ROI.
It helps companies maximize the impact of their marketing efforts and maximize conversions. It allows marketing and sales teams to share feedback and measure the effectiveness of their combined efforts. Marketo also has a comprehensive ecosystem of technology partners and professional service providers.
Account-based marketing uses sophisticated data analytics to enable marketers to track and optimize buyer journeys. These data insights are delivered in a format that is easy to understand, and allow for better-informed marketing decisions.
The Adobe Marketing Cloud helps companies with ABM by offering a suite of AI tools powered by Adobe Sensei. For example, Predictive Content is a tool that analyzes email content to predict what a customer may be interested in. This data allows marketers to build a better-fit account, and enables them to deliver personalized experiences at scale.
Behavioral data capture
Adobe Marketo is an AI-driven marketing solution that helps B2B and B2C organizations automate and optimize their marketing initiatives. It can be used to personalize content, increase pipeline velocity, and segment customers to drive engagement.
Behavioral data is a type of data that can be used to better target campaigns. The information can be gathered from multiple sources, including web page visits, social media, email, and physical estate. In addition to the analytics that are available to the user, Marketo is also designed to be predictive.
With behavioral data, you can identify your most engaged customers, track your website’s visitors, and customize your web pages based on their behavior. As a result, you can use it to improve your customer’s experience and improve your brand image.
Adobe’s Marketing Cloud, Advertising Cloud, and Analytics Cloud all use Marketo. You can customize your website with personalized content, use Predictive Content to analyze the contents of your emails, and create offers that are appropriate for your high-engagement customers.
AI-powered functionality
Adobe recently announced a number of new capabilities in the artificial intelligence space. This includes four AI-powered capabilities: Attribution, Predictive Content, Predictive Audiences, and Predictive Lead and Account Scoring. All of these are available to customers through the company’s Marketing Data Environment (MDE) and its suite of products.
The new features are aimed at bringing more personalized experiences to users across the world. According to Ritu Jyyti, vice president of global artificial intelligence and automation research, personalisation is a key aspect of the digital economy.
Marketo is a tool that allows marketers to customize web pages based on visitor information. It also helps them understand buyer behavior and optimize their buyer journey. However, many marketers struggle to get actionable insights out of Marketo.
The company aims to unify its data sources and simplify marketing budget allocation. For example, with the Predictive Audiences feature, you can learn more about your customer’s preferences and predict which marketing tactics will have the most impact. You can also use the Predictive Content functionality to analyze the content of email messages and web pages.
Integrations with other Adobe marketing software
Adobe Marketing Cloud is a powerful cloud-based marketing and analytics platform. It helps users deliver personalized experiences across multiple channels, create and activate creative assets, and simplify project orchestration. The platform includes an array of tools, including Adobe Analytics, Adobe Target, and Adobe Campaign.
During the recent Adobe Summit, Adobe announced a number of enhancements to its Cloud Platform. These include support for mobile apps, Android and iOS. This will help organizations scale to thousands of users.
With this technology, digital advertisers can understand the ROI of their mobile spend. The integration will also allow marketers to create actionable user segments, which can then be used to optimize campaign performance.
Adobe’s Marketing Cloud unifies data and facilitates cross-channel recognition and social engagement. It has a variety of tools to make integration easy, such as the Tracking Server and Application Programming Interface.
Adobe Experience Manager Assets is a cloud-native digital asset management system that integrates with Adobe Creative Cloud and Adobe Analytics. It helps users track and optimize creative across marketing campaigns, as well as follow customers across devices.
